5 October 2018. Dublin, Ireland. Anam is delighted to announce a strategic partnership with the Innovation Value Institute (IVI) at Ireland’s Maynooth University. The initiative focuses on expanded application of Advanced Data Analytics, Artificial Intelligence & Machine Learning in the area of Grey Route traffic identification with emphasis on predictive SIM Box detection. Backed by international industry leading experts, IVI has earned a world-class reputation for its work in the area of digital business transformation.

Spearheaded by Professor Martin Curley, Chair of Anam’s Innovation programme this exciting new collaboration will ensure that the company’s fraud detection portfolio remains best in class and first choice of Global Mobile Operators for A2P monetisation.

Hugh Carberry, Director of Revenue Analytics, Anam

Hugh Carberry, Director of Revenue Analytics, Anam

Co-founded by Intel Corporation and Maynooth University, IVI’s Innovation Management Assessment provided Anam with a benchmark of the current internal perception of innovation, along with recommendations and actions towards the development and implementation of a capability improvement plan.

Speaking recently at IVI’s Annual Member Summit in Dublin, Anam’s Chief Operations Officer, Alan Darcy, said: “The

[innovation] capability was already present but we just weren’t capitalising on it across the business. Anam’s partnership with IVI focuses on the application to drive results. We have been working with the IVI to further develop the culture of innovation and has already reaped some very valuable tangible outcomes.”

Commenting on the partnership, Prof Curley said: “In the creation and delivery of our products and services we keep a constant eye on how innovative techniques can result in better ways to do things – better for our customers and better for our business. Embracing and reaping benefits from this culture of creative thinking has enabled Anam to achieve its leading market position and is essential to maintaining our competitive lead in growing our business in an expanding market”.


Mary Therese Fitzpatrick, Director of Marketing, Anam mary-therese.fitzpatrick@anam.com

Niamh Connolly, Communications Office, Maynooth University niamh.connolly@mu.ie

About Anam
Anam is the world’s leading independent SMS Firewall and A2P Monetisation service provider, filtering billions of messages for Mobile Operators for more than 350m subscribers across 65 countries. Anam’s team of Industry leading A2P consultants leverage firewall & analytics technologies to enable Mobile Operators to generate new revenues from A2P SMS on their networks as well as ensuring Subscriber protection against SPAM and fraudulent traffic.

Anam has corporate and technical headquarters in Dublin Ireland, Anam’s Asia presence is managed from Kuala Lumpur and the company has further worldwide presence in the Czech Republic, Egypt, Jamaica, Malta, Nigeria, Pakistan, Russia, UK and Vietnam.


About IVI
The Innovation Value Institute (IVI) was co-founded in 2006 by Maynooth University and Intel to help drive the transformation of IT management and to create a global gold standard for IT Management.

The Innovation Value Institute brings together leading academic and industry practitioners for an open collaboration on the research, development and dissemination of empirically proven and industry validated IT best practice.

IVI’s IT Capability Maturity Framework™ (IT-CMF™) is a comprehensive suite of proven management practices, assessment approaches and improvement strategies covering a number management disciplines or Critical Capabilities (CCs).

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